New Logo Licensing Policy in Effect
On behalf of the International Board of Directors, Sweet Adelines International's logo licensing policy is revised and available on the Sweet Adelines website.
To create licensed items, permission must be obtained from international headquarters.
- When a chapter, quartet, region or area desires to use the name "Sweet Adelines International" or one of the official insignia on an item, permission must be requested from the Senior Director of Marketing & Communications at international headquarters.
- In order to request permission, complete the logo licensing application.
Under the new policy, there are two separate licensing categories: internal use and fundraising use. The "internal use" licensing category is specifically for travel wear and costumes, whereas the "fundraising use" licensing category applies to items that are to be sold for profit. (Licensing requirements are thoroughly explained on our website.)
All fully executed agreements are listed on the Sweet Adelines website for all members to verify when they are purchasing authorized merchandise. This way, protecting our organization's registered trademarks and official insignia will be a collaborative effort for all members of Sweet Adelines International.
